OUR PROCESS
OUR PROCESS
THE ELEMENTS OF INTEGRATED MARKETING COMMUNICATIONS
Messages that translate all boundaries.
EARTH
ANALYTICAL: STRENGTH
So effective, everyone takes notice.
EARTH represents the analytical stage.
• Research and info gathering
• Get to know you and your business
• Conduct interviews
• Market Studies, Focus Groups, Benchmark Studies
WIND
STRATEGIC: DIRECTION
So simple, everyone understands.
WIND represents strategy.
• Define objectives
• Identify target audience
• Develop program or campaign strategy
• Approach and outline plan
FIRE
CREATIVE: EXCITEMENT
So powerful, everyone reacts.
FIRE represents the creative process.
• Bring the strategy to life
•
Ignite interest
• Graphic design, copy & script writing
•
Web design and development
WATER
TACTICAL: FLOW
So convincing, everyone believes.
WATER represents the tactical flow of a project.
• Tactical communication items
• Project development
•
In-house production services
• On time, on target, on budget
RESULT
RESPONSE: RETENTION
So successful, everyone benefits.
RESULT represents the response to a project.
• Sales increase
• Customer retention
• Brand/product recognition
• Meet objectives