OUR PROCESS


OUR PROCESS

THE ELEMENTS OF INTEGRATED MARKETING COMMUNICATIONS
Messages that translate all boundaries.

EARTH

ANALYTICAL: STRENGTH
So effective, everyone takes notice.
EARTH represents the analytical stage.
• Research and info gathering
• Get to know you and your business
• Conduct interviews
• Market Studies, Focus Groups, Benchmark Studies

WIND

STRATEGIC: DIRECTION
So simple, everyone understands.
WIND represents strategy.
• Define objectives
• Identify target audience
• Develop program or campaign strategy
• Approach and outline plan

FIRE

CREATIVE: EXCITEMENT
So powerful, everyone reacts.
FIRE represents the creative process. 
• Bring the strategy to life
• Ignite interest
• Graphic design, copy & script writing
• Web design and development

WATER

TACTICAL: FLOW
So convincing, everyone believes.
WATER represents the tactical flow of a project. 
• Tactical communication items
• Project development 
• In-house production services
• On time, on target, on budget

RESULT

RESPONSE: RETENTION
So successful, everyone benefits.
RESULT represents the response to a project.
• Sales increase
• Customer retention
• Brand/product recognition
• Meet objectives
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