Marcom Group Inc. - Integrated Marketing Communications


IDENTITY CAMPAIGN - Turtle Island Recycling

In order to build a sense of brand identity, Turtle Island Recycling recently embarked on a strategic business plan. The forward-thinking strategy was led primarily by the development of an all-encompassing tagline. Turtle Island Recycling's newly developed and acquired tagline: Sustainability - Innovation - Trust, speaks directly to the brand.

The strategic brand consistency would, in the end, attract the attention of the masses and educate potential Turtle Island clients on the Company's reputation, its services and ultimately, its results.

Turtle Island Recycling's tagline of SUSTAINABILITY – INNOVATION – TRUST was developed into much more than a tagline used under the corporate logo. The concise statement was developed into a creative approach that can effectively complement Turtle Island's business philosophy and realm of services.